Mediation: Intervention in a dispute in order to resolve it.
Representation: The description or portrayal of someone or something in a particular way.
Collective Identity: A social group who shares a set of norms and values.
Monolithic: Large and slow to change.
Bloc: A group of countries or political parties with common interests who have formed an alliance.
Structuration: Structuration is the process in which human agency, people, and social structure, society, are in a constant relationship. The social structure is reproduced by the repetition of acts by individuals which means that society is flexible and can change over time.
Theories/ Theorists -
Hypodermic Syringe Model: Passive audiences receive daily does of media controlling their perspectives.
Decoding Approach: Active audiences can decode their own messages from the media.
Uses and Gratification Approach: Active audiences use the media for their own needs which include: Entertainment, Information, Socialisation, Identity.
Moral Panic (Albert Cohen): When the mass public react to a social group in a negative manner due to the stereotypical mediation of a group.
Scapegoat (Albert Cohen): A social group that is blamed for specific actives of society.
Folk Devil (Albert Cohen): The group are demonised and seen as a devil of the society due to mediation, stereotyping and understanding.
Orientalism (Edward Said): A way of seeing that exaggerates and or distorts differences of people from the orient cultures to that of Europe and the USA. Oriental people are assumed to be exotic, backward, uncivilised and possibly dangerous.
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