Assessment Criteria -

Assessment Objectives - 

AO1: Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

AO2: Apply knowledge and understanding to show how meanings are created when analysing media products and evaluating your own practical work.

AO3: Demonstrate the ability to plan and construct media products using appropriate technical and creative skills.

AO4: Demonstrate the ability to undertake and apply appropriate research.

Interpretation of Assesment Objectives -

AO1: I will keep a glossary of key terms, a theorist revision file and experiment challenging my own ideas to ensure that I have a balanced argument. 

AO2: Delve into the connotations of both others work and my own. 

AO3: Aptly plan ahead to remain organised throughout the coursework process. 

AO4: Complete research and ensure to use it in practice. 

Coursework Mark Scheme - 

Tasks:                                                          Marks:

Research and Planning                                    20

Main Task                                                       40

Ancillary Task One                                         10

Ancillary Task Two                                        10

Evaluation                                                       20

Section A: Theoretical Evaluation of Production -

Question 1(a) requires candidates to describe and evaluate their skills development over the course of their production work, from Foundation Portfolio to Advanced Portfolio. The focus of this evaluation must be on skills development, and the question will require them to adapt this to one or two specific production practices. The list of practices to which questions will relate is as follows:

• Digital Technology 
• Creativity 
• Research and planning 
• Post-production 
• Using conventions from real media texts

Question 1(b) requires candidates to select one production and evaluate it in relation to a media concept. The list of concepts to which questions will relate is as follows: 

• Genre 
• Narrative 
• Representation 
• Audience 
• Media language

Section B: Contemporary Media Issues -

• One question to be answered from a choice of six topic areas offered by OCR (there will be two questions from each topic area)
• Media and collective identity

Media and Collective Identity:

How do the contemporary media represent: nations, regions and ethnic / social / collective groups of people in different ways?

• How does contemporary representation compare to previous time periods? 
• What are the social implications of different media representations of groups of people? 
• To what extent is human identity increasingly ‘mediated’?

Candidates may analyse the representation of and / or the collective identity of one or more group(s) of people:

• National cinema
• Television representations 
• Magazines
• Gender
• Representations of youth and youth culture
• Post-9/11 representations of Islam
• Absence/presence of people with disability in two media