Tuesday, 20 September 2016

Analysis Critical Perspectives: Media Notes: Islam -

Critical Perspectives: Islam - 

Definitions:
  • Hegemony: The values of one social group being enforced upon another.
  • Mediation: Intervention in a dispute in order to resolve it (influenced by social, economic, political and other factors).
  • Representation: The description or portrayal of someone or something in a particular way by the mass media. 
  • Collective Identity: A social group who shares a set of norms and values. 
  • Orientalism (Edward Said): A way of seeing that exaggerates and or distorts differences of people from the orient cultures to that of Europe and the USA. Oriental people are assumed to be exotic, backward, uncivilised and possibly dangerous. 
  • Demonisation: The process of making someone or something the demon/ villain of a story or situation. 
  • Hypodermic Syringe Model: Passive audiences receive daily does of media controlling their perspectives.
  • Decoding Approach: Active audiences can decode their own messages from the media.
    Uses and Gratification Approach: Active audiences use the media for their own needs which include: Entertainment, Information, Socialisation, Identity.
  • Monolithic: Large and slow to change.
  • Bloc: A group of countries or political parties with common interests who have formed an alliance.
  • Encoding: The intended message.
  • Decoding: The message that can be inferred. 
Examples:
  • Hegemony: Rupert Murdoch owned newspapers enforcing biased political beliefs. Altering the media to ensure it agrees with their personal beliefs/ a vested interest. 
  • Mediation: Political policies, Theresa May's new grammar school policy. 
  • Representation: Fold devils of Islamic culture post 9/11.
Notes - 

Orientalism: Edward Said:
  • A society in which Muslim lives are apparently not as important as lives of other Europeans, Americans (The Occident).
  • Sees Muslims as uncivilized and inherently violent.
  • Societies in West are being socialized believing that Islam is inferior, savage and irrational system of beliefs, with extremist followers more then ready to kill in the name of their God. 
  • Post-colonialism explains demonization of Islam with concepts of orientalism, imperialism and (neo)colonialism. 
  • West needed justification for subordination of East, thus depictions of Orient as inferior, undeveloped and uncivilised. 
  • These inaccurate and Eurocentric cultural representations have persisted and developed into stereotypes we are very familiar with today and represent an important foundation of current conflicts in western societies as well as around the world. 
  • Demonisation of Islam serves the imperialistic ambitions of political elites in West, which act on behalf of capitalist greed and multinational businesses.
Runnymede Trust Commission on British Muslims and Islamphobia: Head 2014:
The report identified eight patterns of behaviour that characterise Islamophobic attitudes: 
  • “Islam is seen as a monolithic bloc, static and unresponsive to change.” 
  • “It is seen as a separate ‘other’. It does not have values in common with other cultures, is not affected by them and does not influence them. 
  • “It is seen as inferior to the west. It is seen as barbaric, irrational, primitive, and sexist.” 
  • “It is seen as violent, aggressive, threatening, supporting of terrorism, and engaged in a clash of civilisations.” 
  • “It is seen as a political ideology, used for political or military advantage.” 
  • “Criticisms made of ‘the west’ by Muslims are rejected out of hand.” 
  • “Hostility towards Islam is used to justify discriminatory practices towards Muslims and exclusion of Muslims from mainstream society.” 
  • “Anti- Muslim hostility is seen as natural and normal”.
Laws on Burkhinis and Islam Clothing:
  • Dutch "Burqa Ban" now employed in France and Belgium.
  • 2016 Burkhini removal on French beach.
Other:
  • Nigerian Muslim converts who killed military Lee Rigby. 
  • http://harvardpolitics.com/world/portrayals-violence-abroad-dehumanization-home/
The Sun Representation - 



The favoured UK newspaper, which plays a large role in hegemony of the people via the hypodermic syringe model, holds biased views that are in kinship to the ideologies of "Orinetalism" as theorised by Edward Said. These views present Muslim people as possibly dangerous due to their "sympathies" with a terrorist group. The Muslim people belong to a collective identity due to their culture although Islam is significantly different from terrorist organisations such as the Jihadi's. This newspaper is trying to create a moral panic by using the public's manipulated answers to demonise fellow Muslims. For instance, the questions themselves fail to mention the terrorist organisation of the "Jihadi's" featured in the headline; the questions were deliberately ambiguous to mislead the misconstrue the inserts to the mass public who then form an opinion the same as that of the newspaper due to their position as a passive audience. Additionally, the word "fighters" could be an organisation against terrorist groups but this is not even addressed within the newspaper article. Furthermore, the statistics were rounded up to make a more impacting headline to influence the people. Additionally, the meaning of the word sympathy could have been interpreted differently by each individual involved in the phone interview and therefore the idea of sympathy for fighters could vary hugely. To further this,  whilst the statistics for Muslims were 1 in 5 the same test was conducted with non-Muslims who showed sympathy 1 in 7 times. The mediation of this newspaper was sensationalised to express a specific viewpoint that matched the bias of the newspaper owner. 

Media Interpretation/ Representation of Islam - 





Muslim Women in Media - 





Charlie Hebdo - 




These images are extremely offensive, even though they are considered satire, due to their nature of going beyond dark humour and simply being disgusting in what they believe is entertainment. The original photograph of the drowned child refugee, Aylan Kurdi, off the coast of Greece was allowed on newspapers because it served as a potent reminder of the ever occurring issue of deaths caused by unsafe journey's to Europe as a result of the difficulties of home countries. The satire is lost and becomes instead an insult to refugees through the photograph of a dead child who died trying to reach Greece and therefore safety. However, the only justification that I can give this image is the subtle criticism of the western world in its unsympathetic cause, simply watching on as people struggle for their lives thinking little more than about our capitalist society and what we shall have for lunch or how we can save money. Furthermore, the Charlie Hebdo company was later attacked after a cartoon about the Prophet Muhammad. 

The second image, the translation being "Proof that Europe is Christian", "Christians walk on water - Muslim children drown".  This one appears less directly critical of the West's handling of the refugee crisis and instead from even more of a racist standpoint. This image is difficult because it appears to be placing one religion against another culture and therefore more implicitly saying that the Christian religion, much like the medieval ideas, is considered superior and the one true religion compared to Islam. The encoded message may have been a political statement about the handling of refugees but it can more easily be decoded as racism and Islamphobia which is evidenced by the protests of the public in response to these cartoons; any attempted mediation by the company was lost and, if not intended to be, appears anti-Muslim. This could be linked to Edward Said's theory of Orientalism where the need to assert Western values over others has led to depictions of the Asian countries and people as less developed or even as uncivilised and able to understand the norms and values of another culture. 


The Mediation of Islam

http://harvardpolitics.com/world/portrayals-violence-abroad-dehumanization-home/


The issues of media is that mediation in subjects is often one sided and biased; the few media owners decided which information they wish to pass on to the masses so that they can instead remains to inject them directly with a hypodermic syringe of their own morals to create a society that are practically clones. However, some of the masses can take matters into their own hands, with access to the internet, more information can be shared freely. The Charlie Hebdo attack was widely published as international news, the attack was considered a terrorist attack and many vigils and campaigns took place soon after; one of these being the "Je Suis Charlie" campaign. However, the reporting of the death of three young Muslims in a white terror attack was kept quite by a media which did not want their belief systems challenged. Most owners of the media are white middle to upper class males and therefore would not want information condemning their collective identity shared whilst that is intact what they do with every other social group within society. 

However, the only justification for the covering of these attacks could be the death count. The Charlie Hebdo attack resulted in 12 casualties whilst the Chapel Hill attack resulted in 3. Once again, though this brings about the question of the value of Muslim lives matter, Black lives matter and other ethnic minority groups. Campaigns such as #blacklivesmatter and #muslimlivesmatter have been vital in bringing a new discussion of otherwise unreported media events as it is a media institute of the masses rather than the few. 

Islam Post 9/11 - 

Facts:
  • As of 2010, Christianity was by far the world's largest religion, with an estimated 2.2 billion adherents, nearly a third (31%) of all 6.9 billion people on Earth. 
  • Islam was second, with 1.6 billion adherents, or 23% of the global population.
Muslims Have Six Main Beliefs:
  • Belief in Allah as the one and only God
  • Belief in angels
  • Belief in the holy books
  • Belief in the Prophets
  • Belief in the Day of Judgment
  • Belief in Predestination
Dr Chris Allen Research:
  • 4% of the British public claim that they know 'nothing or next to nothing about Islam’ 
  • 64% of the British public claim that what they do know is ‘acquired through the media’
  • Research from 2006 suggests that the press coverage relating to Muslims and Islam in British National newspapers had increased by approximately 270% over preceding decade 
  • 91% of that coverage was deemed negative 
  • 84% of press coverage represented Islam and Muslims either as ‘likely to cause damage or danger’ or as ‘operating in a time of intense difficulty or danger’

Wednesday, 14 September 2016

Analysis Critical Perspectives: Media Essay: Collective Identity -

Critical Perspectives Essay: Youth - 
  • Highlight what collective identity is and distinguish between collective identity and representation.
  • Why is mediation important with regards to representation?
  • In what way does hegemony influence mediation?


Within society it is important to have a form of identification and a place to belong. Institutes of socialisation all help in forming this identity; some such institutions includes peers but also significantly the mass media. Collective identity is an important form of self-identification of social groups influenced by their shared norms and values which is different from representation that is defined by the media biased stereotypical ideas of a social group. Mediation is an intervention in a dispute in order to resolve it which the mass media is often strongly involved in, especially within political matters. However, the danger of the power of the mass media is that it is an important cause of hegemony within society. Hegemony is when the norms ad values of one social group is forced on to another social group. 

The above newspaper articles are perfect examples of youth representation within the media. The Sun is a right wing newspaper owned by the media conglomerate giant Rupert Murdoch with affiliations to the Conservative party and therefore such perspectives. The second newspaper, The Daily Mirror, is a left wing working class tabloid who rally support for the Labour party.  


The Sun employs a text to image ratio of around 1:2 with the image of the violent youth taking precedence over the newspaper; this conforms to Ann Gould's theory of youth as violent due to the hidden identity and fire raging in the background. Furthermore, the graphological feature of the typeface "ANARCHY" being both capitalised and an enlarged font causes moral panic, as coined by Albert Cohen, due to the prominence of the word meaning a state of disorder without recognition of the controlling authorities. Additionally, the pre-modifying adjective of "MINDLESS" before the word "VIOLENCE" emphasises the assumption of all youth subculture to be sharing the norms and values of those at the riots who were not necessarily there for the political purpose; this is the false representation within the media. Moreover, the use of the colour red in the sub heading links to the colour of the flame and draws viewer attention to the statements that criticise youth subculture. This particular newspapers outlook on the situation is critical and therefore its mediation is one from a perspective social order as opposed to the actions of the few youth which is an example of disorder. Finally on the subject of The Sun, hegemony is evidenced in this headline due to the bullet point "PM  jets back" which presents the Conservative prime minister in a heroic position but also shows the readerships class status due to the lexicon used; the word "jets" compared to the more working class newspaper, The Daily Mirror's "flies". Furthermore, the societal class position of the readership of this newspaper is also evidenced through the language used such as "ANARCHY" compared to the colloquial slang of "YOB" and therefore the norms and values of the media owner is shared through mediation on the subject of the riots.

On the other hand, The Daily Mirror is a working class tabloid newspaper with a readership from a lower societal position than The Sun. The text to image ratio is not that different from the other featured newspaper although the image is more documentary in style rather than focusing solely on the youth representation. This however contrasts to the head word of the head line "YOB" which means a rude, cosy and aggressive youth; this temporal context was over-reported on in the newspapers which placed youth as the folk devils of the event which lead to a public moral panic about youth as anarchic beings separate from the norms and values of wider society. Additionally, the lexis used is more informal such as the word "Cops" rather than police. From this perspective, this newspaper is subtly less critical of the featured youth by not relying on the image of a stereotypical deviant youth. This may be due to biased understanding that the youth who were preset during the riots were more likely to be of a working class. 

Therefore, both newspapers are critical of youth and influence the masses somewhat with their statements. The Hypodermic Syringe Model states that a passive audiences is injected with daily doses of media that complete influence their norms and values which therefore supports the ideas of hegemony. However, the other two approaches of The Decoding Approach and The Uses and Gratifications Approach challenge this. The Decoding Approach states that active audiences are able to decode their own messages from a media source whilst The Uses and Gratifications Approach explains that active audiences use the media to fulfil their own needs; these needs include: entertainment, information, identity and relationships. 



Tuesday, 13 September 2016

Analysis Critical Perspectives: Media Notes: Collective Identity -

Critical Perspectives: Youth - 

Definitions:
  • Hegemony: The values of one social group being enforced upon another.
  • Mediation: Intervention in a dispute in order to resolve it (influenced by social, economic, political and other factors).
  • Representation: The description or portrayal of someone or something in a particular way by the mass media. 
  • Collective Identity: A social group who shares a set of norms and values. 
Examples:
  • Hegemony: Rupert Murdoch owned newspapers enforcing biased political beliefs. Altering the media to ensure it agrees with their personal beliefs/ a vested interest. 
  • Mediation: Political policies, Theresa May's new grammar school policy. 
  • Representation: Fold devils of Islamic culture post 9/11.
My Interpretation of Youth - 



Fun social group activities.


Stress of exams and pressure of expectations.


Giving a voice and being supportive of all social groups.


Taking relief in forms of art such as music that influences our sense of style, friendship groups and beliefs. 

Media Interpretation/ Representation of Youth - 


They political affiliation as a right wing newspaper has influenced the reporting of youth. The text to image ratio is more significant from the perspective of the image of rebellion thus linking to Ann Gould's theory of youth subculture as violent. They paint the conservative Prime minister as the hero of the story. Use of pre-modifying adjective "MINDLESS" 


The use of the lexis "YOB" paints all youth as criminals and violence thus conforming to Albert Cohen's media over reporting, folk devils and therefore, consequently, moral panic. 

Glossary -

Glossary - 

Hegemony: The values of one social group being enforced upon another.

Mediation: Intervention in a dispute in order to resolve it.

Representation: The description or portrayal of someone or something in a particular way.

Collective Identity: A social group who shares a set of norms and values.

Monolithic: Large and slow to change.

Bloc: A group of countries or political parties with common interests who have formed an alliance.

Structuration: Structuration is the process in which human agency, people, and social structure, society, are in a constant relationship. The social structure is reproduced by the repetition of acts by individuals which means that society is flexible and can change over time.

Theories/ Theorists - 

Hypodermic Syringe Model: Passive audiences receive daily does of media controlling their perspectives.

Decoding Approach: Active audiences can decode their own messages from the media.

Uses and Gratification Approach: Active audiences use the media for their own needs which include: Entertainment, Information, Socialisation, Identity.

Moral Panic (Albert Cohen): When the mass public react to a social group in a  negative manner due to the stereotypical mediation of a group.

Scapegoat (Albert Cohen): A social group that is blamed for specific actives of society.

Folk Devil (Albert Cohen): The group are demonised and seen as a devil of the society due to mediation, stereotyping and understanding.

Orientalism (Edward Said): A way of seeing that exaggerates and or distorts differences of people from the orient cultures to that of Europe and the USA. Oriental people are assumed to be exotic, backward, uncivilised and possibly dangerous.

Monday, 12 September 2016

Assessment Criteria -

Assessment Objectives - 

AO1:
 Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

AO2: Apply knowledge and understanding to show how meanings are created when analysing media products and evaluating your own practical work.

AO3: Demonstrate the ability to plan and construct media products using appropriate technical and creative skills.

AO4: Demonstrate the ability to undertake and apply appropriate research.

Interpretation of Assesment Objectives -

AO1: I will keep a glossary of key terms, a theorist revision file and experiment challenging my own ideas to ensure that I have a balanced argument. 

AO2: Delve into the connotations of both others work and my own. 

AO3: Aptly plan ahead to remain organised throughout the coursework process. 

AO4: Complete research and ensure to use it in practice. 

Coursework Mark Scheme - 

Tasks:                                                          Marks:
Research and Planning                                    20
Main Task                                                       40
Ancillary Task One                                         10
Ancillary Task Two                                        10
Evaluation                                                       20

Section A: Theoretical Evaluation of Production -

Question 1(a) requires candidates to describe and evaluate their skills development over the course of their production work, from Foundation Portfolio to Advanced Portfolio. The focus of this evaluation must be on skills development, and the question will require them to adapt this to one or two specific production practices. The list of practices to which questions will relate is as follows:
  • Digital Technology 
  • Creativity 
  • Research and planning 
  • Post-production 
  • Using conventions from real media texts
Question 1(b) requires candidates to select one production and evaluate it in relation to a media concept. The list of concepts to which questions will relate is as follows: 
  • Genre 
  • Narrative 
  • Representation 
  • Audience 
  • Media language
Section B: Contemporary Media Issues -
  • One question to be answered from a choice of six topic areas offered by OCR (there will be two questions from each topic area)
  • Media and collective identity
Media and Collective Identity:

How do the contemporary media represent: nations, regions and ethnic / social / collective groups of people in different ways?
  • How does contemporary representation compare to previous time periods? 
  • What are the social implications of different media representations of groups of people? 
  • To what extent is human identity increasingly ‘mediated’?
Candidates may analyse the representation of and / or the collective identity of one or more group(s) of people:
  • National cinema
  • Television representations 
  • Magazines
  • Gender
  • Representations of youth and youth culture
  • Post-9/11 representations of Islam
  • Absence/presence of people with disability in two media